Marketing
Edexcel GCSE Business Studies revision on Marketing. Aligned to the Pearson Edexcel GCSE Business 1BS0 specification. This bank has 19 practice questions on this topic.
Sample questions (3 of 19)
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Question 1
The 4 Ps of the marketing mix are Product, Price, Promotion, and...
- A) People
- B) Profit
- C) Place
- D) Packaging
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Answer: Place
The four Ps: Product (what you sell), Price (how much, including pricing strategy), Promotion (how customers find out — ads, social, sales), and Place (the distribution channel — shop, online, wholesaler). Some specifications now add People, Process, and Physical Evidence (the 7 Ps).
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Question 2
'Penetration pricing' is a strategy where a new product is launched at...
- A) A premium price to signal quality
- B) A low price to win market share quickly
- C) The same price as competitors
- D) A high price that falls over time
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Answer: A low price to win market share quickly
Used when entering a competitive market — sacrifices margin for market share. Once established, prices may rise. Compare with 'price skimming' (launch HIGH, then fall) used for premium tech (e.g. new iPhones).
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Question 3
Market research that uses pre-existing data is called...
- A) Primary research
- B) Secondary research
- C) Tertiary research
- D) Quaternary research
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Answer: Secondary research
Primary research is data you collect first-hand: surveys, focus groups, observations. Secondary is data already collected: government statistics, market reports, competitor websites. Primary is more specific to your need but expensive; secondary is cheap and fast but generic.
Want to test yourself on the remaining cards for this topic?
16 more questions on Marketing — plus mistakes tracking and spaced repetition across the whole Business Studies spec.