Market segmentation
AQA GCSE Business Studies revision on Market segmentation. Aligned to the AQA GCSE Business 8132 specification. This bank has 10 practice questions on this topic.
Sample questions (3 of 10)
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Question 1
Which of these is a demographic method of segmenting a market?
- A) Age
- B) Lifestyle
- C) Personality
- D) Location
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Answer: Age
Demographic segmentation groups people based on specific, quantifiable characteristics. While lifestyle and personality are psychographic factors and location is geographic, age is a core demographic variable used by businesses to tailor products.
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Question 2
What is the term for a business that targets the entire market with a single product and marketing mix?
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Answer: Mass market
Mass market strategies ignore individual segments in favour of a 'one size fits all' approach. This allows for economies of scale in production but may lead to lower profit margins per unit due to intense competition.
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Question 3
Which segmenting method focuses on where a customer lives?
- A) Psychographic
- B) Geographic
- C) Demographic
- D) Behavioural
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Answer: Geographic
Geographic segmentation recognises that consumer needs and preferences often change depending on their physical environment. For example, a clothing retailer would stock different items for customers in tropical climates compared to those in colder regions.
Want to test yourself on the remaining cards for this topic?
7 more questions on Market segmentation — plus mistakes tracking and spaced repetition across the whole Business Studies spec.