Marketing mix — promotion
AQA GCSE Business Studies revision on Marketing mix — promotion. Aligned to the AQA GCSE Business 8132 specification. This bank has 10 practice questions on this topic.
Sample questions (3 of 10)
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Question 1
Which of the following is an example of below-the-line promotion?
- A) Television advertising
- B) Radio commercials
- C) Sales promotions
- D) Billboard displays
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Answer: Sales promotions
Below-the-line promotion includes activities like coupons, loyalty schemes, and in-store displays that are controlled directly by the business. Unlike mass media advertising, these methods do not usually involve paying commission to an advertising agency.
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Question 2
What is the term for the process of using social media influencers to endorse a product to their specific audience?
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Answer: Viral marketing
Viral marketing uses existing social networks to increase brand awareness through self-replicating viral processes. It is highly effective because recommendations from trusted individuals often carry more weight with consumers than traditional corporate advertising.
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Question 3
Which of these is a significant disadvantage of using television advertising for a small local business?
- A) High cost of production and airtime
- B) Lack of visual impact
- C) Inability to reach a wide audience
- D) Slow speed of communication
Show answer
Answer: High cost of production and airtime
While television offers massive reach, the production costs and the price of purchasing airtime are prohibitive for many small firms. It is often more cost-effective for smaller businesses to focus on local digital marketing or print media.
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7 more questions on Marketing mix — promotion — plus mistakes tracking and spaced repetition across the whole Business Studies spec.