Marketing mix — product
AQA GCSE Business Studies revision on Marketing mix — product. Aligned to the AQA GCSE Business 8132 specification. This bank has 10 practice questions on this topic.
Sample questions (3 of 10)
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Question 1
Which stage of the product life cycle typically sees the highest level of initial marketing expenditure to build brand awareness?
- A) Introduction
- B) Growth
- C) Maturity
- D) Decline
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Answer: Introduction
When a product is first launched, consumers are often unaware of its existence or benefits. Businesses must spend significantly on advertising and sales promotions to encourage trial and establish a foothold in the market.
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Question 2
What is the name of the strategy used to extend the life of a product by adding new features or changing its appearance?
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Answer: Extension strategy
Businesses use extension strategies to prolong the maturity phase of a product. This can involve updating packaging, adding new flavours, or targeting a new demographic to boost sales.
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Question 3
Which of these is a primary benefit of having a wide product portfolio?
- A) Reduced manufacturing costs
- B) Spreading risk across multiple products
- C) Eliminating the need for market research
- D) Guaranteeing profit for every product line
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Answer: Spreading risk across multiple products
By offering a variety of products, a firm is not reliant on the success of a single item. This portfolio approach helps protect the business from changes in consumer tastes or economic downturns affecting specific sectors.
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7 more questions on Marketing mix — product — plus mistakes tracking and spaced repetition across the whole Business Studies spec.