Marketing mix — place
AQA GCSE Business Studies revision on Marketing mix — place. Aligned to the AQA GCSE Business 8132 specification. This bank has 10 practice questions on this topic.
Sample questions (3 of 10)
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Question 1
Which term describes the process of moving goods from the manufacturer to the final consumer?
- A) Promotion
- B) Distribution
- C) Production
- D) Segmentation
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Answer: Distribution
Distribution is a core component of the marketing mix, focusing on how a business makes its products available. It involves selecting the most effective routes to ensure goods reach the target market efficiently.
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Question 2
What is the name of a distribution channel where a business sells directly to the customer without any intermediaries?
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Answer: Direct selling
Direct selling allows a business to maintain full control over the brand image and customer experience. Examples include e-commerce websites or factory outlet stores.
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Question 3
Which of the following is a potential disadvantage of using an intermediary in a distribution channel?
- A) Increased profit margins for the producer
- B) Greater control over the final retail price
- C) Loss of control over brand presentation
- D) Reduced reliance on third-party logistics
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Answer: Loss of control over brand presentation
When using wholesalers or retailers, the producer delegates the sales process to another party. This can lead to inconsistent customer service or poor product placement, which may damage the manufacturer's brand reputation.
Want to test yourself on the remaining cards for this topic?
7 more questions on Marketing mix — place — plus mistakes tracking and spaced repetition across the whole Business Studies spec.