Marketing
AQA GCSE Business Studies revision on Marketing. Aligned to the AQA GCSE Business 8132 specification. This bank has 50 practice questions on this topic.
Sample questions (3 of 50)
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Question 1
The 4 Ps of the marketing mix are Product, Price, Promotion, and...
- A) People
- B) Profit
- C) Place
- D) Packaging
Show answer
Answer: Place
The four Ps: Product (what you sell), Price (how much, including pricing strategy), Promotion (how customers find out — ads, social, sales), and Place (the distribution channel — shop, online, wholesaler). Some specifications now add People, Process, and Physical Evidence (the 7 Ps).
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Question 2
'Penetration pricing' is a strategy where a new product is launched at...
- A) A premium price to signal quality
- B) A low price to win market share quickly
- C) The same price as competitors
- D) A high price that falls over time
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Answer: A low price to win market share quickly
Used when entering a competitive market — sacrifices margin for market share. Once established, prices may rise. Compare with 'price skimming' (launch HIGH, then fall) used for premium tech (e.g. new iPhones).
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Question 3
Market research that uses pre-existing data is called...
- A) Primary research
- B) Secondary research
- C) Tertiary research
- D) Quaternary research
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Answer: Secondary research
Primary research is data you collect first-hand: surveys, focus groups, observations. Secondary is data already collected: government statistics, market reports, competitor websites. Primary is more specific to your need but expensive; secondary is cheap and fast but generic.
Want to test yourself on the remaining cards for this topic?
47 more questions on Marketing — plus mistakes tracking and spaced repetition across the whole Business Studies spec.