Market research
AQA GCSE Business Studies revision on Market research. Aligned to the AQA GCSE Business 8132 specification. This bank has 10 practice questions on this topic.
Sample questions (3 of 10)
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Question 1
Which of the following is an example of primary market research?
- A) Government census data
- B) Competitor annual reports
- C) Conducting a customer survey
- D) Industry trade journals
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Answer: Conducting a customer survey
Primary research is original data gathered specifically for a business's current needs. Conducting surveys, interviews, or observations allows a business to gain unique insights that competitors do not have access to.
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Question 2
What is the primary benefit of using secondary market research?
- A) It is always free to access
- B) It is usually cheaper and faster to obtain
- C) It is always 100% accurate
- D) It is tailored specifically to the business
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Answer: It is usually cheaper and faster to obtain
Secondary research utilizes data that has already been collected by others, such as government reports or market analysis firms. Because the work of gathering the data is already done, it is significantly more cost-effective and time-efficient than primary research.
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Question 3
Name the type of market research that focuses on collecting numerical data to identify trends.
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Answer: Quantitative
Quantitative research focuses on 'how many' or 'how much'. It is useful for identifying patterns in consumer behaviour through large sample sizes, allowing businesses to make decisions based on statistical evidence.
Want to test yourself on the remaining cards for this topic?
7 more questions on Market research — plus mistakes tracking and spaced repetition across the whole Business Studies spec.